A firm believer of the importance of facial essences & serums
in my daily skincare routine, recently I have discovered a K-beauty brand that
prides itself as the first in natural fermentation technology and incorporated
a "secret" ingredient into its facial essence.
For those who are not aware, su:m37˚
is a premium Korean skincare and cosmetics brand owned by LG Household and
Healthcare. They are highly raved by skincare & makeup gurus on social
media. And it is not hard to understand why...
su:m37˚ skincare products are created using traditional natural
fermentation process without preservatives, artificial colours and fragrances.
They take their brand so seriously that they built their very own Natural
Fermentation Research Institute (NFRI), which is currently located in
north-eastern part of South Korea - where all the magic happens!
Fun Fact:
Do you know why does the Korean beauty brand name ends "37˚" ?
Do you know why does the Korean beauty brand name ends "37˚" ?
The optimum temperature of fermentation is 37˚C.
su:m37˚ is the first and only brand to start and
persist in this study of natural fermentation in the one-of-its-kind research
institute.
Each su:m37˚ product is
formulated with a patented compound called “Cytosis ®” - and this is their secret!
Su:m37° best-selling product is undoubtedly their Secret Essence.
This is an essence good for building foundation of good skin and
strengthening it against external stressors and pollution. The Secret Essence
formula, most concentrated in Cytosis® and rich in antioxidants, is further
enhanced by the Advanced Sync Program which improves the skin’s tone,
brilliance, firmness, texture and hydration. An efficacy study on 100 women aged
25 to 35 years showed 99.8% skin improvement (in the five components) and
consumer satisfaction just two weeks of use.
MY
THOUGHTS
It is not the first
time you have heard me talk about the Secret Essence – it was ranked as my Top
10 Essences & Serum in one of my previous blog posts.
First
Impression: The
texture of the essence is lightweight and feels slightly denser than a normal
facial toner, therefore applying it to the skin is a breeze. I adore its scent
- fresh and a little herbal in a nice way, not overpowering at all.
How to Use: I skip cotton pads because I really
do not want to waste the precious product! After cleansing and toning, this is
the first serum I pat on using my hands; followed by a serum and end off with a
moisturiser.
Results: I notice my facial skin health
gradually improving, with less breakouts and increased luminosity. In a span of
2-3 weeks, my skin appears more even-toned, firmer and looks healthier! My skin
is usually sensitive to fermented products as they tend to make my skin red and
bumpy. On first application of su:m37˚
Secret Essence, I saw my skin turned a little pink but it looked smooth &
radiant. After persisted usage, I am indeed surprised how well the essence
worked out for me.
su:m37˚ is
priced at ($108 for 80ml, $175 for 150ml).
Available at Tangs VivoCity and Tangs Orchard, starting 1 June and 21 July 2017
respectively. The third outlet will be unveiled in later half of 2017.
PROMO ALERT:
Saturday is Su:m37 Sampling Day. Receive Secret
Essence 5ml sample and take home special gifts with any purchase!
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