Review of su:m37˚ Secret Essence and Sampling Day

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A firm believer of the importance of facial essences & serums in my daily skincare routine, recently I have discovered a K-beauty brand that prides itself as the first in natural fermentation technology and incorporated a "secret" ingredient into its facial essence. 

For those who are not aware, su:m37˚ is a premium Korean skincare and cosmetics brand owned by LG Household and Healthcare. They are highly raved by skincare & makeup gurus on social media. And it is not hard to understand why...

su:m37˚ skincare products are created using traditional natural fermentation process without preservatives, artificial colours and fragrances. They take their brand so seriously that they built their very own Natural Fermentation Research Institute (NFRI), which is currently located in north-eastern part of South Korea - where all the magic happens! 

Fun Fact: 
Do you know why does the Korean beauty brand name ends "37˚" ?

The optimum temperature of fermentation is 37˚C. 

The essence that goes into every su:m37˚ product is derived from extracts of more than 80 types of herbs & plants that have been fermented in cedar barrels under 37 degrees celsius, for at least 365 days. These conditions have been proven to yield 16 times more beneficial probiotics than any artificially-driven process